Identification of Factors Influencing the Consumer Buying Behaviour of Online Shopping

Abstract

Online shopping is a social and managerial activity that provides access to the information and products that different consumers and groups want to buy through offers, development, and value exchange with others. This allows for the study of focus factors influencing the consumer buying behavior of online shopping. To demonstrate the veracity and validity of the data, the confirmatory factor analysis approach was used using the smart -pls program. Square-root of AVE and the constructs' bivariate correlations for discriminant validity an online commerce regulatory framework and policy perspective are presented in this paper. Government action is the most powerful and authoritative part of official invention power.

Keywords: Factors Influencing, Consumer Buying Behaviour, customer, business and Online Shopping