MARKET RESEARCH FOR LAUNCHING OF NEW PHARMACEUTICAL PRODUCT FOR COUGH & COLD

Authors

  • Kaushal Kumar Assistant Pprofessor, Department of Pharmacy,M. J. P. Rohilkhand University, Bareilly (U.P.)
  • Lakshyaveer Singh Assistant Pprofessor, Department of Pharmacy,M. J. P. Rohilkhand University, Bareilly (U.P.)

Keywords:

Market research, questionnaire, closed end, open end, prescriber, retailer.

Abstract

A market survey for the purpose of assessment of demand for a new pharmaceutical product for cough and cold remedy was performed. Questionnaires were designed for physicians and retails for the purpose of gathering relevant information. These questionnaires were filled ourselves through personal interview so as filter out biased of information supplier and also for ease to them and time saving at our end. We visited 73 physicians and 84 retailers of different areas/ localities of Bareilly. Study suggested that there is a high scope for launching a new cough and cold remedy, the conditions being that it should be good enough at efficacy, should have a higher margin for retailer. The best promising composition of the product under study came out to be a liquid elixir having- DextromethorphanHBr-10mg with Chlorpheniraminemaleate-4mg and Menthol-0.1mg, all quantities per 5ml.  

Keywords: Market research, questionnaire, closed end, open end, prescriber, retailer.

 

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Published

2013-02-27

Issue

Vol. 1 No. 2 (2013)

Section

Articles